Great creative assets are critical when you finally begin marketing your video game. Today’s gamers see ads everywhere they look, and bad visuals or copy in your own marketing materials push your game into the surrounding noise. To captivate your target audience, pay close attention to the quality of your imagery and written content. With the right blend of compelling screenshots, GIFs, videos, and copy, you can capture a gamer’s complete attention and spur new interest in your game.
Instead of learning about new games through magazines or by visiting the local game store, many of today’s consumers learn about upcoming titles in bite-sized pieces. GIFs pop up in their social media feed, video ads appear in their YouTube playlist, and many seek out their favorite online streamers for new game ideas.
Every visual asset you share must be high-quality in more ways than one. All imagery, including screenshots, cover art, and trailers, should be:
The Days of War trailer offers a large variety of video clips to demonstrate players’ options in maps, weaponry, and movement. The soundtrack is intense and emotional—perfect for a WWII setting. Finally, the video ends by telling the viewer when the game is out and where they can go to learn more information.
The right visual assets pull consumers into your marketing campaign, but don’t forget about your written assets. Written assets give players the option to dive deeper to immediately learn more about an image that just hooked them.
Although today’s gamers prioritize imagery over copy, written content is still important because it provides a quick, efficient avenue for providing additional details about your game.
To keep copy quick and snappy, we recommend writers:
With the right copy, you can pull gamers directly into your world, making them excited about your future releases.
When we work alongside developers on their creative assets, we assist in a coaching capacity. We believe that developers do their best work when they have the freedom to express themselves, but we always provide feedback when we see an opportunity to make something more impactful.
In Cyber Hook, a 3D platformer where you must use a grappling hook to swing between suspended platforms, the developers designed the platforms and grappling hook with similar colors, making them difficult to tell apart. Under our recommendation, the developer altered the colors, resulting in a game that was easier to play and visual assets that were easier to understand.
Being a developer is hard work. In addition to building your game, you also compete against a wide field of developers who are going after the same audience. Carefully-crafted creative assets set your game apart from the competition. When your written and visual assets stand out, your game has more opportunities to increase wishlists and sales while building brand awareness.