At a recent video game summit, my email inbox overflowed with messages from developers asking for meetings. Although that sort of influx is normal for an industry event, I was surprised by the number of emails that simply read, “I have a great game, we should meet” or “Hey, I have an idea for a game.”
As with any publisher, we have busy schedules. Our days are packed with meetings, production calendars, marketing new titles, and scouting promising games, so vague emails with short messages are rarely intriguing enough to warrant a response. If you’re interested in cutting through the noise of an inbox filled with pitches, take a thoughtful approach in writing your introductory emails.
Publishers receive thousands of emails each week. Don’t send them a novel. Instead, focus on the critical details. To ensure your email gets read, include these features:
We receive email pitches all the time, and some of them stand out better than others. Here’s a look at the email we received from Blazing Stick, the developer behind Cyber Hook:
Hello Graffiti Games!
We are looking for a publisher for our new game CyberHook! We read that keeping it short was better so:
CyberHook is a 3D – fast paced – grappling hook platformer
Rush through retrowave themed levels and try to escape this digital world by beating all levels!
Here is a Gif:
Here is a trailer:
Here is a build:
– The game is still under development,
We have planned for 6 more months of work to polish the game, rework the tutorial and add levels.
– The project is SELF-FUNDED, but we need your help publishing it.
We’d love to hear back from you.
Thank you for your time,
From the BlazingStick Team 🙂
The Blazing Stick team didn’t have a catchy subject line because they reached out through our contact form, but they checked nearly every other box. They provided an exciting gameplay video and additional assets, they wrote a brief but thorough description, and they squeezed their features list into their YouTube video.
Publishers are busy professionals who receive dozens and sometimes hundreds of pitches a day. Make sure your pitch stands out. By delivering the right information in a concise format, you increase the chances of publishers reviewing your content and reaching out for a meeting.